The purpose of this study is to analyze the current branding state of high school sports and the unprecedented social media surrounding high schools and their student-athletes. The overarching goal of this study is to provide high schools with better branding strategies for athletes and sponsorship recruitment.
Thank you for your interest, but this study is recruiting by invitation only.
North Carolina (Statewide)
Matthew Largen
School of Media and Journalism
Behavioral or Social
Observational
Environment
Social or Workplace Dynamics
20-0105
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