This study will look at how different characteristics of people (age, income, etc.) impacts their willingness to pay higher prices for responsibly produced goods. This information will help businesses understand the effects of the increased prices associated with sustainability and responsible production, and recognize if their potential consumer base is affected.
Thank you for your interest, but this study is recruiting by invitation only.
United States (Nationwide)
Dishita Sen
Kenan-Flagler Business School
Behavioral or Social
Observational
Behavior
Environment
Healthy Volunteer or General Population
Opinions and Perceptions
Social or Workplace Dynamics
23-2537
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