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How a Person's Knowledge of AI Affects Their Perception of AI Technology: A Comparison Study of Recent College Graduates and Mid-career Employees

Artificial intelligence (AI) has been gaining lots of attention in the media due to the recent advancements within the technology. With all of the new found uses of AI there has been a lot of opinions and concerns regarding what AI means for the future. News articles and social media posts have been publishing articles that have been influencing public opinion of AI. With this study, I hope to determine the actual perception of AI by the public. The purpose of this study is to determine if there is a correlation between a person's awareness/knowledge of AI and their level of fear around AI. I hope to answer the following questions: How does AI awareness contribute to an individual's level of fear of AI? How does AI awareness and fear influence career choices and decisions? How does AI awareness and fear affect peoples' views around job stability? My goal is to

Age & Gender

  • 21 years ~ 50 years
  • Male, Female, Gender Inclusive

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Location

Thank you for your interest, but this study is not currently enrolling.

United States (Nationwide)

Additional Study Information

Principal Investigator

Marissa Pearson
School of Information and Library Science

Study Type

Behavioral or Social
Observational

Study Topics

UNC Students (undergrad, grad, professional)

IRB Number

24-0183

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