Compare the ability of crowd-sourced amateurs in identifying and labeling complex constructs (here, the 4 Ps of Marketing) in user-generated content (here, Tweets) with that of generative AI (here, ChatGPT4) . Can generative AI match or even exceed crowd-sourced labels?
Thank you for your interest, but this study is recruiting by invitation only.
United States (Nationwide)
Daniel Ringel
Kenan-Flagler Business School
Behavioral or Social
Observational
Language and Speech
23-1466
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