The purpose of this study is to dive deeper into action sports sponsorship and the huge volume of capital that is invested each year. The goal is to develop a better understanding of how these sponsorship companies determine ROI on these huge investments as well as the effectiveness of putting a logo on a helmet or race car.
Thank you for your interest, but this study is recruiting by invitation only.
United States (Nationwide)
Brian Hogan
Hussman School of Journalism and Media
Behavioral or Social
Observational
UNC Students (undergrad, grad, professional)
23-0289
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