This dissertation explores celebrity endorsements in political campaigns - specifically South Asian American celebrity endorsements of Kamala Harris. My research will explore the ways in which endorsements are used in racially/ethnically or culturally specific contexts. I will examine endorsements by South Asian American celebrities such as comedian Mindy Kaling, YouTube star and late-night show host Lilly Singh, and Broadway actress Shoba Narayan - all who have created media content that extends beyond encouraging people to vote for Harris. To supplement this, I will interview these celebrities or members of their production team to explore how they leverage their shared South Asian heritage with Harris. I will also conduct interviews and/or focus groups with South Asian American groups/organizations to discuss their perceptions of these celebrity endorsements, Kamala Harris, and representation on in entertainment media and politics.
Thank you for your interest, but this study is recruiting by invitation only.
United States (Nationwide)
Madhavi Reddi
Hussman School of Journalism and Media
Behavioral or Social
Observational
Behavior
Social or Workplace Dynamics
21-0762