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By physician referral or invitation only

Exploring the Effects of Generative AI on Search Behaviors

This project will investigate how different types of search engines (e.g. Google) and generative AI systems (e.g. chatGPT) may help users when conducting information-seeking tasks. Our results will inform the design of search tools and increase our understanding of how generative AI systems can be integrated with search tools to assist users.

Age & Gender

  • 18 years ~ 99 years
  • Male, Female, Gender Inclusive

Contact the Team

Location

Thank you for your interest, but this study is recruiting by invitation only.

North Carolina (Statewide)

Additional Study Information

Principal Investigator

Robert Capra
School of Information and Library Science

Study Type

Behavioral or Social
Observational

Study Topics

Healthy Volunteer or General Population
Opinions and Perceptions
UNC or UNC Health employees
UNC Students (undergrad, grad, professional)

IRB Number

23-0372

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