Study of Animal Images for Conservation and Charity

The purpose of this study is to research the effect of different animal images in swaying viewers' intent to take action for the benefit of the pictured animal species. We intend to show participants pictures of animals in different environments with different emotional states and nature pictures and use survey questions to determine if the pictures affect viewers' intentions to help organizations that help the animal species pictured. We are hoping that this research will help those working on behalf of animal conservation in selecting pictures for charity work.