The purpose of this study is to see how political affiliations affect views and attitudes toward social and environmental sustainability. In addition, it aims to determine how different political affiliations respond to differently framed sustainable marketing messages. Individuals who take part in this research will be asked to view stimuli featuring a product and its sustainable impact. Then, they will be asked to record what they believe to be a fair price for each product.
Thank you for your interest, but this study is recruiting by invitation only.
United States (Nationwide)
Esha Parikh
Kenan-Flagler Business School
Behavioral or Social
Observational
Healthy Volunteer or General Population
23-0553
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