Green Sportswear Marketing Study

The purpose of this study is to investigate the impact different marketing messages have on green sportswear consumption. For example, do advertisements containing claims about the "greenness" of a sportswear product improve perceptions of the product and accompanying brand? The findings from this research will supplement a gap in the current body of literature discussing sustainable product marketing. The current published literature provides little to no insight into green sportswear marketing. Lastly, this research hopes to provide useful and actionable managerial insights to marketers. This research is being conducted as part of a senior honors thesis in business.