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By physician referral or invitation only

Eye Tracking Study: Product Perceptions Based on Package Design

The purpose of this study is to contribute to packaging design research by investigating how package design influences consumer perceptions of products.

Age & Gender

  • 18 years ~ 99 years
  • Male, Female, Gender Inclusive

Contact the Team

Location

Thank you for your interest, but this study is recruiting by invitation only.

North Carolina (Statewide)

Additional Study Information

Principal Investigator

Daniella Escobar
Hussman School of Journalism and Media

Study Type

Behavioral or Social
Observational

Study Topics

UNC Students (undergrad, grad, professional)

IRB Number

23-0543

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