Conducting focus groups with Gen Z consumers to understand perceptions of the MLB and attending games. Findings will inform marketing communication recommendations to increase game attendance.
Thank you for your interest, but this study is recruiting by invitation only.
North Carolina (Statewide)
Mac McArtor
School of Media and Journalism
Behavioral or Social
Interventional
Healthy Volunteer or General Population
20-0243
Copyright © 2013-2022 The NC TraCS Institute, the integrated home of the NIH Clinical and Translational Science Awards (CTSA) Program at UNC-CH. This website is made possible by CTSA Grant UL1TR002489 and the National Center for Advancing Translational Sciences.
Questions?
