The purpose of this study is to analyze whether consumers identify certain terms as describing a brand or a generic class of goods.
Thank you for your interest, but this study is recruiting by invitation only.
United States (Nationwide)
Isabela Palmieri
Hussman School of Journalism and Media
Behavioral or Social
Observational
Behavior
Healthy Volunteer or General Population
UNC Students (undergrad, grad, professional)
20-2713
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